The live music industry is getting busier and more competitive than ever before. Keeping abreast with the latest efficient methods of selling more tickets gives you an edge over your competitors. Granted, online music ticketing is not as easy as it sounds, but if you have looked at ways to promote the music itself, sell tickets online fast will be made a lot easier. In order to avoid an embarrassing situation where your music concert venue will be empty or scanty, the following promotional means should be adopted to get your desired audience:

#1. CREATING A MUSICAL CONCERT OR TOUR WEBSITE:

As the manager for a music band or music venue, it is important of you to have an official website. The site should be taken as the central hub for every music concert you are promoting online. In setting up a website, the following points should be taken in consideration.

  • The website design should be well optimised to make it look intuitive.
  • The text and page should be SEO-friendly.
  • A blog should be started to promote the music band, venue, or concert as well as promote the sales of the music concert ticket sales.

#2. POSTING OF CONTENT TO SOCIAL MEDIA:

Social media is very crucial to the promotion of musical concerts and online music ticket sales. It should be noted that not all social media is relevant when it comes to sales promotion for music concerts and music band or musician promotion. A social media like LinkedIn should not be considered to be a top priority when it comes to promoting a gig like that. The most relevant social media for online music ticket sales promotion includes: Instagram, Twitter, Facebook, TikTok, YouTube, WhatsApp, etc.

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Having an account on these social media is not enough to get visibility on them. There are certain things that you need to do, these include:

  • Posting images and videos of the artist(s) in social media to create hype around the music concert.
  • Organise regular giveaway competitions once you have ticketing in place.
  • Send out regular updates to people that subscribed to mailing.

#3. USE PAID ADS:

As stated above, posting on social media will get you organic traffic, but that will not be enough. This is where paid ads come into play. Though most social media also offer the paid ads service. There are several other platforms and websites where you could also run paid ads in order to get large an online audience and attention.

#4. PARTNER WITH MEDIA OUTLETS:

If what you are planning is a music tour or a music venue opening, it is necessary that you also create a little sound on the traditional media. For traditional media, if you are planning a very big music concert, here is what to do:

  • Distribute press releases to media outlets.
  • Search for media partners such as music magazines.
  • Make use of bloggers and influencers to help with the promotion.

#5. MAKE USE OF MUSIC TICKETING SOFTWARE:

online music ticketing

Music ticketing software makes sales of online music tickets very easy. Life becomes a lot easier when you make use of music ticketing software like EventBrite. This software’s will not only help you to create tickets and accept payments, it can also serve as a perfect substitute for having an official website. Many tickets sites will also integrate with your social media accounts if you allow it.

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FIVE STEPS TO SETTING UP A MUSIC CONCERT TICKETING

  1. Set up an account: most ticketing sites require an email address and a password in order to create an account. There are also other relevant fields to fill out when setting up the account such as company name.
  2. Create an event page: for a music concert, an event page is usually needed.
  3. Set up concert ticketing: once the music concert page is created, you can proceed to create the tickets themselves.
  4. Decide on the payment option: most ticketing sites and software will give you a wide variety of payment options. This is good news as you don’t have to deal with it. But you have to choose and deal with how you want to get paid.
  5. Sell the concert tickets: once the tickets and payment options have been set up, you can start your music concert tickets sales online. It will also be wise to remember to use the promotional strategies we covered earlier on.
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